To celebrate 150 years of Perrier, they have launched Perrier Secret Place, a digital destination, and their most innovative and ambitious project to date!
Perrier Secret Place is an interactive film and game that puts you in the shoes of a guest who goes to a very very special evening party. A hidden place in an alley in Paris, behind a laundry mat. An evening where all guests will have the opportunity to live their craziest fantasies. And you’ll have the best seat in the house, because you can click on any character on the screen and enjoy the party from their point of view.
And the best part about this interactive Ultimate Party? They’ve hidden a very special bottle of Perrier, with five clues hidden in the rooms of the apartment. They will lead you to the bottle where you will be entered into a drawing to win an exclusive invitation to the “Wildest Night of the World Party” in St Tropez, New Year in Sydney, Miami Art Basel, Carnival in Rio and the closing of the season Ibiza. Only the most experienced gamers will succeed, among thousands of different scenarios during the evening, only one leads to the bottle.
Perrier has also gone one step further and developed a mobile app for iPhone/Android/iPad so you can play the game on the go!